Public Service Broadcaster Prasar Bharti has decided to restructure Doordarshan by separating its creative functions into a dedicated vertical for handling Content Operations, it said in a press release.
According to the press release, Prasar Bharti which owns and controls Doordarshan has authorized the Search and Selection Committee headed by Chairman, Prasar Bharati, to select suitable professionals for the roles of Chief Content Officer and Channel Heads on a contract basis.
“While the Chief Content Officer will be responsible for the content/ creative functions and operations across the Doordarshan network (National and regional channels) in line with the goals/ objectives of Prasar Bharati, the Channel Heads are expected to manage individual channels in line with the Content and Channel Strategy,” the press release said.
The Public Service Broadcaster said that the restructuring will “induce professionalism into its content and creative functions in line with state of the art trends, production values and industry best practices”.
Read the press release below: