{"id":25881,"date":"2017-05-25T12:51:52","date_gmt":"2017-05-25T07:21:52","guid":{"rendered":"http:\/\/www.indialegallive.com\/?p=25881"},"modified":"2017-10-16T13:08:43","modified_gmt":"2017-10-16T07:38:43","slug":"govt-cant-stop-pvr-selling-soft-drinks-higher-prices","status":"publish","type":"post","link":"https:\/\/www.indialegallive.com\/top-news-of-the-day\/news\/govt-cant-stop-pvr-selling-soft-drinks-higher-prices\/","title":{"rendered":"\u2018Govt Can\u2019t Stop PVR from Selling Soft Drinks at Higher Prices\u2019"},"content":{"rendered":"<div id=\"tdi_1\" class=\"tdc-row\"><div class=\"vc_row tdi_2  wpb_row td-pb-row\" >\n<style scoped>\n\n\/* custom css *\/\n.tdi_2,\r\n                .tdi_2 .tdc-columns{\r\n                    min-height: 0;\r\n                }.tdi_2,\r\n\t\t\t\t.tdi_2 .tdc-columns{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_2 .tdc-columns{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}\n<\/style><div class=\"vc_column tdi_4  wpb_column vc_column_container tdc-column td-pb-span12\">\n<style scoped>\n\n\/* custom css *\/\n.tdi_4{\r\n                    vertical-align: baseline;\r\n                }.tdi_4 > .wpb_wrapper,\r\n\t\t\t\t.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    display: block;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .tdc-elements{\r\n\t\t\t\t    width: 100%;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper > .vc_row_inner{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t}.tdi_4 > .wpb_wrapper{\r\n\t\t\t\t    width: auto;\r\n\t\t\t\t    height: auto;\r\n\t\t\t\t}\n<\/style><div class=\"wpb_wrapper\"><div class=\"wpb_wrapper wpb_text_column td_block_wrap td_block_wrap vc_column_text tdi_5  tagdiv-type td-pb-border-top td_block_template_1\"  data-td-block-uid=\"tdi_5\" ><div class=\"td-block-title-wrap\"><\/div><div class=\"td-fix-index\"><p><strong>Cinema owners submits they have no control over prices printed on the commodities they sell<\/strong><\/p>\n<p><strong>~By Aditya Singh <\/strong><\/p>\n<p>The <strong><a href=\"http:\/\/www.indialegallive.com\/topic\/delhi-high-court\">Delhi High Court<\/a><\/strong> on May 24 restrained the government from forcing PVR Cinemas to not charge excess for commodities inside the movie halls when prices of the same branded commodities \u2013 with soft drink Pepsi mentioned \u2013 are less outside. The court, however, has allowed the government to go ahead with the show cause notice it had sent to the movie hall owners regarding this. The government has to file a counter-affidavit\u00a0in four weeks.<\/p>\n<p>PVR had challenged the notice issued against them by the Union of India.<\/p>\n<p>PVR\u2019s counsel said that the matter pertains to the dual pricing, as Pepsi is being sold at higher prices in PVR and INOX theatres across India than in grocery stores. He said the manufacturer of Pepsi has already got an injunction in the Bombay High Court where the proceedings related to the \u2018dual pricing\u2019 is pending. He also pointed out that the Supreme Court has not barred the dual pricing.<\/p>\n<p>He said: \u201cWe are selling the commodity at its printed price and we have no control over the price as we are just cinema owners.\u201d<\/p>\n<p>The Union of India had relied on an order of <strong><a href=\"http:\/\/www.indialegallive.com\/topic\/ncdrc\">NCDRC<\/a><\/strong> where it has been stated that dual pricing should be regulated and cannot be arbitrary. PVR\u2019s counsel said this particular order by NCDRC has been appealed against in the Supreme Court and therefore it cannot be considered as a final order.<\/p>\n<p>Justice Sanjeev Sachdeva observed that dual pricing is not something new and is prevalent in the market. He gave an example. He said: \u201cIn a five-star hotel we don\u2019t get a bottle of mineral water for Rs 10. They sell it at a higher price, which is already printed on it.\u201d<\/p>\n<p>In his order, the judge said: \u201cPVR and INOX are companies which indulges in running cinemas in single screens and multiplexes in various parts of the country. They maintain high standards for the cinema outlets with respect to the food and beverages sold there. The said commodity is directly bought from the manufacturers and sold to the bona fide movie goers and not the outsiders.\u201d<\/p>\n<p>With this the court gave the restraining order.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":25884,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_jetpack_memberships_contains_paid_content":false,"jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false}}},"categories":[3],"tags":[2270,1377,8161,8162,5288,8160],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/d2r2ijn7njrktv.cloudfront.net\/IL\/uploads\/2017\/05\/PVR-Cinema.jpg","_links":{"self":[{"href":"https:\/\/www.indialegallive.com\/wp-json\/wp\/v2\/posts\/25881"}],"collection":[{"href":"https:\/\/www.indialegallive.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.indialegallive.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.indialegallive.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.indialegallive.com\/wp-json\/wp\/v2\/comments?post=25881"}],"version-history":[{"count":0,"href":"https:\/\/www.indialegallive.com\/wp-json\/wp\/v2\/posts\/25881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.indialegallive.com\/wp-json\/wp\/v2\/media\/25884"}],"wp:attachment":[{"href":"https:\/\/www.indialegallive.com\/wp-json\/wp\/v2\/media?parent=25881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.indialegallive.com\/wp-json\/wp\/v2\/categories?post=25881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.indialegallive.com\/wp-json\/wp\/v2\/tags?post=25881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}